Karen Scates
Strategic content marketer, brand storyteller, and leader.
In a world of ChatGPT and AI, it might be tempting to give your writing to a machine. But the world is also becoming wary of the inauthentic, copycats, and vagueness.
I believe the key to great content marketing is making human connections wherever possible and using those connections to build relationships.
Your audiences are real people looking for creative and actionable solutions to complex challenges. I connect people to companies through high-value content written to build the kind of trust and authority that creates and nurtures brand evangelists.
I have extensive experience creating strategic content marketing campaigns and leading teams of writers, multi-media producers, and designers to create results-focused, compelling content.
Written for optimal organic “findability” content is strategically promoted through organic and paid social media initiatives, targeted email, and various demand gen channels. The following is a sampling of that work.
Click on any image to see the full content asset
Writing Samples
Whitepapers
Research
eBooks & Infographics
Videos
Blogs
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This “pillar post” blog was written as part of a larger campaign promoting the use of Cloud Native Processors to build more efficient data centers.
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Addressing the rising power consumption and high cost of energy, this blog expands on a theme introduced in the efficiency campaign pillar post.
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Data center real estate and the amount of resources required to run them is a growing challenge. This blog addresses another messaging pillar in the efficiency campaign series.
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Effiency and sustainability go hand-in-hand in data center operations. This blog addresses the need for solutions that pay off over the long haul and is part of the efficiency campaign series.
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This blog is part of an effort to expand the voice AI business from automotive to other industries, including retail.
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Written as an answer to common questions in the SERPS. This blog still appears in the snippets.
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This is a trend piece positioning voice AI as the wave of the future. Voice-first is a common term used to describe a business strategy that includes voice-enabling your customer interactions.
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In support of the company strategy to “voice enable the world”, this industry-specific blog addresses a common challenge and presents voice AI as a solution.
Glossary Pages
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This is part of a series of “glossary pages” designed to improve website domain authority, SERP position, and visibility.
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As part of the glossary series, this page is designed to improve SERP rankings and drive traffic to the website.
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During the efficiency campaign, a new way of measuring efficiency was proposed by the company. This glossary page helps to support that message and gain traction in the SERPs.
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This concept is part of data center efficiency and supports an article written in Forbes as well as other efficiency pages. The blog is designed to appear on the first page of the SERPs.
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Results: Glossary pages gained the first position as Google Snippets.
Campaign Web Pages
About
I am a marketing leader with 15+ years’ of experience delivering results through creative storytelling, engaging content, and data-driven marketing strategy. I have deep expertise in B2B, B2B2C, and B2D marketing and a proven track record of increasing SEO, creating leads, and elevating company thought leadership. Leveraging digital campaigns and content creation of all types— including webinars, long and short-form writing, video, website development, and social media messaging—I help marketing organizations meet or exceed aggressive KPIs.